Back to Careers

Copywriting Manager   Back to Careers

Job Description

Key Areas of Accountability
•    Managing our editorial calendar to ensure timely publication
•    Research industry-related topics, identify gaps in our content and recommending new ideas
•    Write clear and compelling copy to describe products
•    Create advertising texts for brochures and banners
•    Ensure all content we produce is true to the product and consistent with our brand and our marketing channels online/offline
•    Write original copy for ads, sales collaterals and social networks
•    Prepare and publish articles that describe our company and products
•    Edit and fact-check pieces of content generated by colleagues (e.g. Junior Copywriters)
•    Use SEO practices to optimize articles and increase visibility
•    Liaise with Designers to enrich text with visual aids, like images and charts
•    Shape language and tone used in sales emails, banners and brochures
•    Create and oversee reports on content (e.g. weekly or monthly)
•    Interview clients, industry experts and internal teams
•    Coordinate with marketing and design teams to illustrate articles
•    Monitor metrics related to our content, like web traffic and conversion rates
•    Ensure all content is up-to-date

Job Specification

Requirements and Qualifications
•    Knowledge and experience in Banking or financial products is a bonus
•    Proven work experience in Marketing our Journalism for more than 4+ years with BSc degree in Marketing or relevant field.
•    Proven work experience as a Copywriter or similar role
•    Portfolio of published work
•    Excellent writing and proofreading skills, in English and Myanmar.
•    Experience with handling social media and online marketing tools
•    Familiarity with online marketing campaigns
•    Basic keyword search knowledge
•    Time-management abilities and with ability to respond to time-sensitive deadlines
•    BSc in Marketing or relevant field

  • Expired Date
    28-Sep-2019
  • Number Of Posts
    1
  • Job Category
    Marketing & Branding
  • Experience Level
    Manager
  • Minimum Education Level
    Bachelor Degree
  • Department
    Marketing & Branding
  • Location
    Yangon
  • Salary
    Negotiable
  • Contact Email
    hr.rns@ayabank.com
  • Contact Number
    01-252248
  • Open To
     Repatriate
Loading