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Digital Marketing Manager   Back to Careers

Job Description

Duties and Responsibilities
•    Set digital marketing strategies using all necessary tools (e.g. SEO/SEM, website, emails, social media and blogs)
•    Research products, services and current strategies to identify new opportunities- to design, build and maintain our social media presence
•    Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
•    Identify trends and insights, and optimize spend and performance based on the insights
•    Brainstorm new and creative growth strategies
•    Plan, execute, and measure experiments and conversion tests
•    Collaborate with internal teams to create landing pages and optimize user experience
•    Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
•    Collaborate with agencies and other vendor partners
•    Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Job Specification

Requirements and Qualifications
•    Proven working experience in digital marketing for at least 4 years with content writing and target advertising
•    Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
•    Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
•    Experience in optimizing landing pages and user funnels
•    Solid knowledge of website analytics tools (e.g., Google Analytics)
•    Experience in setting up and optimizing Google Adwords campaigns
•    Working knowledge of HTML, CSS, and JavaScript development and constraints
•    Strong analytical skills and data-driven thinking
•    Up-to-date with the latest trends and best practices in online marketing and measurement

  • Expired Date
  • Number Of Posts
  • Job Category
    Marketing & Branding
  • Experience Level
  • Minimum Education Level
    Bachelor Degree
  • Department
    Marketing & Branding
  • Location
  • Salary
  • Contact Email
  • Contact Number
  • Open To